Guides students through the preparation of research projects relevant to the marketing discipline. It develops ethical research capabilities, writing abilities and the planning, structuring and production of research that is useful for marketing strategy development. Students are guided through the stages of formulating a research idea and producing a research plan. Students locate, evaluate and produce a literature review relating to key marketing concepts. Students will use an appropriate research methodology to produce a comprehensive, critical and unbiased research report. -- Course Website
Prerequisites: 5518 (v.9)<br/> Marketing Intelligence and Research 540<br/> <br/> or any previous version
